1. Black Hat SEO’s (aka SEO spamming) goal is to heavily leverage technology in order to get fast results. This means quickly getting their web site to the top of the Search Engines, which quickly catch on and ban them.
2. White Hat SEO focuses upon building quality content. These web sites are built for people, not for the Search Engines, and the webmasters rely more upon content, combined with their marketing skills, to get them top results.  These webmasters understand that this is going to take time and so they do not rush the results and thus run absolutely no risk of being banned by the Search Engines.
3. Gray Hat SEO varies in its use of questionable tactics as well as the risks that they take. While some techniques may be frowned upon by the Search Engines, they are not necessarily against their rules. However, other techniques may be more risky and should be carefully considered before use.
   

Search Engines measure your web site’s credibility in terms of its perceived importance by other websites, which is shown whenever web sites link to your web site. Therefore, acquiring inbound links is vital to achieving a prominent position in the Search Engines. Of course, one-way links from reputable, relevant sites are where the real value lies.

Here are 6 factors that will enhance link quality:

1. The web site that is linking to you needs to be reputable. This is determined by Google’s Page Rank (a measure of incoming links) and Trust Rank (a measure that is based on human editorial opinion).
2. The relevance of the web page that is linking to you is also important. Therefore, you need to make sure that it is really appropriate for that web site to be linking to you.
3. The higher up your link is located on the page that is linking to you, the more valuable that link is.
4. There should not be a lot of outgoing links on the page that is linking to you.
5. You need to make sure that your link anchor text (the “clickable” phrase on the page that links to your site) is relevant and keyword-rich instead of simply saying something like “click here.”
6. You also need to vary your link anchor text. This will make your links look more natural, which Search Engines also like.

All of this needs to be done gradually and should point to more than just your web site’s home page so as to also increase your credibility.

Here at iNetZeal we’re happy to announce that we are going to expand our array of services and launch more services and updates in services very soon. We are thankful to all clients, resellers and partners for constant support in helping us and growing. We will do our best to offer quality and value for money services.

Our New Services - Coming Soon!!

Directory Submissions Plan E: iNetZeal’s Final package for manual directory submissions, to cover submissions to almost every good directory on internet! It will be iNetZeal way of submission - Always different!

Full SEO Services: Pre-Configured SEO Packages with more weight on keywords optimization and natural Link popularity building.

Press Release Services: Professional press release writing and syndication of your PR to upto 70 PR News resources with guaranteed Google and Yahoo news inclusions! Get extra exposure and attract more sales. We will offer free and paid inclusion services including great PR Resources like PRWeb and I-Newswire.

Contextual Links With Blog Reviews: Get backlinks from 100% Unique Class C IPs, 100% Different and well established blogs with keywords rich contextual links. Contextual link building is new but smart way to improve link popularity and its highly effective way to build backlinks naturally.

Blog Development Services: Every successful online business needs a blog to show their expertise in their industry. Blogs are like online business cards for many business nowadays. We will build blogs for you!. We will offer full solutions that you will not find anywhere, including posting content and build links for your blogs, installing add-ons and RSS-Submissions of your blog feeds!

Stay in touch for updates.

PPC advertising (Pay Per Click) is similar to search engine optimization in that it revolves around targeting consumers based on the search queries they are using to find products and services through search engines. Despite that, pay per click advertising is much different because it involves paying for each click you receive to your website rather than attempting to manipulate editorial results. Pay per click advertising is much more complex than it may appear to be based on your initial understanding; not only do you need the expertise and tools to develop a list of thousands of keywords, you also have to understand the processes involved in ensuring you both measure they effectiveness of your PPC advertising and also pay the least amount per click that you have to.

When contacting a PPC or internet marketing company to enquire about their services, you should initially look for a provider who appears to understand both your business model and the complications and challenges that surround PPC advertising. A great indicator of the likely skill of a provider is to speak to a past customer of theirs and find out if they are happy with the results they have attained from working with the company and if they would be happy to recommend them to you. 

Whenever you are searching for something specific on a Search Engine, you will receive a number of different pages that may contain possible answers to what you are searching for. These are the answers to what you are searching for, returned to you on your Search Engine Result Page (SERP). There are probably a lot of results on this page. Well, more than likely you will probably find that you will open only those sites that are listed on the first 3 pages while ignoring the rest. If you are a webmaster of 1 of those sites that is being ignored you may be wondering how you can get better positioning for your web site. Well, the answer is simple: through Search Engine Optimization (SEO).

SEO refers to a process through which a web site earns high ranking amongst search results. Through this process, a web site is able to get a good position on the SERP and thus pull in a large amount of unique visitors.

So, who needs SEO? There are 4 different types of web sites. These are:

• Personal sites
• Corporate Sites
• E-commerce sites
• Sites that provide information

Both personal and corporate web sites can actually hold their own without SEO because they are targeted to specific people and the site does not want or need an audience beyond these people. However, this is not true for e-commerce and web sites that simply offer information. These web sites definitely need unique visitors who can only be found through good rankings on SERPs, which are achieved through SEO.

One thing that is important to think about here is the keywords that you choose to use. These are the words or phrases that summarize the main topic of your web site whenever a Search Engine scans the text of your web site. While scanning your web site the Search Engine will pick up the words that you use repeatedly and then match them with the words that are being searched for. If these words match up with one another, then you will get a high ranking.

So, when you select your web site’s keywords, you need to be sure to choose those words that are most likely to be used by those who are searching for a web site like yours. Once you select these words, use them abundantly within your web site’s text but be careful not to place them where they would seem awkward, or you may attract criticism or be penalized. You should strive to have a 3 to 5% keyword density on each of your web site’s pages. They should especially be used within the first 2 paragraphs of your web site, as well as in the concluding line of text. Most importantly, these keywords need to be used in your anchor text, because Search Engines like Google place a lot of importance on the anchor text of inbound links.

Of course, you will have to decide for yourself whether or not SEO is for your site. When making this decision you should remember that more than 80% of people find web sites via Search Engines and 90% of these people do not look beyond the first 30 results. This is especially important for businesses because 75% of people who use Search Engines are looking to purchase a product or a service.

Our clients often ask us, I have budget of $400 for paid directory submissions, Which paid directories do you recommend?

It is true, there are hundreds of directories so, it becomes difficult to find good directories. I’ve sorted out top 12 good quality directories those are recommended for SEO. No doubt there are many others, but when you have limited budget, you can start with these.

1. http://botw.org/
2. http://www.joeant.com/
3. http://www.goguides.org/
4. http://www.wowdirectory.com/
5. http://www.sevenseek.com/
6. http://www.gimpsy.com/
7. http://www.skaffe.com/
8. http://www.site-sift.com/
9. http://www.avivadirectory.com/
10. http://www.alivedirectory.com/
11. http://www.2yi.net/
12. http://directory.v7n.com/

Update: Many of these are no longer worth recommending. This is an old post and directories are rated and included at time of preparing list. So before you submit, check individual directories first. (July 18, 2008)

It is clear that directory submission could contribute immensely to link building. But, how to get your website acceptable to directories? In order to get better acceptance in directory submissions, the first thing to take note is to make your website relevant to the directories. Any thing junk or random is not entertained by any of the popular directories. Further, submitting your webpage in to right categories makes the process quicker and such pages will generally gets listed without any delay. Remember, it is manual editors who accepts or rejects applications for submissions, and for a person who might be viewing thousands of web pages daily, it is far easier to reject a page than accepting it. So, how simple and straight you could make your submissions as possible, the more are the chances of it getting listed in the directories.

Another aspect that goes a long way in enhancing acceptance in directories is the way the titles, description and keywords are organized for a web page. Every directory will have their own rules and regulations, and hence web pages must also be organized around such constraints. Regarding descriptions, most directories require it to be short – in the range of 100 – 250 words that may vary from one directory to another – crisp, and to the point. Descriptions that are huge or of ‘beating around the bush’ type are generally showed the door by the directory editors. The same is the benchmark for keywords as well – it needs to be more organized and focused, and not just another group of irrelevant and relevant ones mixed randomly. In that regard, it will be prudent to make a short list of all prospective keywords first before finalizing the most optimal keyword for submission. That will ease the job for you.

Finally, do not spam your directory listings with words being used uncontrollably and insensibly. Directory editors hate such practices and similar applications are rejected outright without any chance for a second consideration

Christmas Special!! We offer special discount on our directory submission service from 21 Dec, 2006 to 6th Jan 2007. We wish you “Merry Christmas” and a “Happy New Year”.

Special Price On Christmas

Plan A - 190 Submissions for $30
Plan B - 500 Submissions for $70
Plan C - Delayed 520 Submissions for $125 - 65 Submissions every 15 days
Plan D - Delayed 720 Submissions for $165 - 90 Submissions every 15 days

Just collected some popular blogs where you can keep your eyes.

[1] Matt Cutts > http://www.mattcutts.com/blog/
[2] Jim Westergren > http://www.jimwestergren.com/
[3] Aaron Wall > http://www.seobook.com/
[4] Dan Thies > http://www.seoresearchlabs.com/blog/
[5] Rand Fish> http://www.seomoz.org/blog.php
[7] Scott Fish > http://www.fishseo.com/blog/
[8] Patrick Gavin And Andy Hygens > http://www.linkbuildingblog.com/
[9] John Scott > http://www.internet-marketing -blog.com/
[10] Jim Boykin > http://www.jimboykin.com/
[11] Abacus Internet Marketing Blog > http://www.abakus-internet-marketing.de/en/seoblog/
[12] Google Blog > http://googleblog.blogspot.com/
[13] Peter Da Vanzo > http://www.searchengineblog.com/index.htm
[14] Danny Sullivan > http://blog.searchenginewatch.com/blog/
[15] RustyBrick and Others > http://www.seroundtable.com/
[16] Jill Whalen > http://www.highrankings.com/advisor/
[17] Todd Malicoat > http://www.stuntdubl.com/
[18] Herb Firestone >> http://seoforsmartpeople.com/