Inetzeal Blog - SEO Resources

Search Engine Optimization Ethics

Posted on Monday, February 04,2008 at 10:52am

Feb, 08

Ethical SEO should be a technique that:

Does more good than harm.
Remembers the dignity and rights of everyone who is involved.
Treats everyone who is involved fairly.
Looks out for the overall benefit of everyone who is involved.
Enhances the participant’s experience.

With this in mind, it is also important to clearly understand what is expected of both the Search Engines, the users and both the web page and its owner alike.

Some of the things that are expected of Search Engines include:

Return the most relevant resources based upon the keywords that are entered by the user.
Index and maintain an index of all of the different web pages that are online today.
Be honest about the links that they sponsor on their search results pages.

Some of the things that are expected of web pages and site owners include:

Provide relevant content for the user’s search.
Remain honest whenever changing the content or keywords.
Adhere to the Terms and Conditions that various Search Engines have laid out.

Some of the things that are expected of the users include:

They should only use those search engines that return relevant results on their results pages to do their web searching.
They should be at least somewhat aware of what is taking place on the Internet.
They should be fair whenever a case of minor mismatches in search results takes place. This should always be their attitude unless these mismatches appear to be done with malicious intent.

Published In: Articles, SEO

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Does more content means better SEO?

Posted on Friday, January 04,2008 at 10:44am

Jan, 08

Search Engine Optimization is complicated because Search Engines do not want you to figure out how they work or how they rank web sites. This is important because otherwise everyone would be able to manipulate them in order to be able reach the top. This is also why Search Engines always update their algorithms.

What you need to do is remember what the basic reasons are for people to go to a web site. These include:

Entertainment
Information
It sells something that you need.

Ensuring that you have a site that people will want to go to will help you rank better with the Search Engines. Of course, if you have a specialized web site then there is probably already enough content for anyone who wants it. However, many pages of really good content will help you here. Plus, as you create more content people will want to return to your web site to see what you have written. They will then continue to return if they like what they see.

All of this has to do with on site SEO, meaning the steps that you take in order to optimize your web site from the inside out. This is important because every page of content will be indexed by the Search Engines and thus each one will have its own title and tags. This will in turn bring you a lot more traffic to your web site. So, yes, more content does mean better SEO for your web site.

Published In: Articles, SEO

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When You Build Links For Your Website.

Posted on Monday, December 17,2007 at 11:16am

Dec, 07

If Google notices any “unnatural” link structures your web site will be “sandboxed” or moved to the bottom of the SERPs. This is why you need to be careful whenever you conduct a link popularity campaign. Here are some ways to get back links for your web site without getting “sandboxed”:

Make sure that the link is on a web page that is hosted on a unique IP address.
Make sure that the link itself is on a web page that has a unique IP that has an independent set of back links.
Make sure that the web site linking to you is relevant to your web site’s topic.
Make sure that the link is created within a week.

Some of the best ways to get these types of links is through:

Directories are a basic starting point for a link campaign as they will be spidered and indexed quickly as long as they follow the aforementioned “rules.”
Press Releases provide you with an opportunity to announce your web site while getting a back link from relevant pages. Make sure that yours is well-written and submitted to multiple news wires.
Writing and publishing helpful articles for general “how-to” web sites is appreciated them and will also get you some great back links.

Whatever you do, you should also usually avoid reciprocal linking and renting links from link brokers or networks. Both of these types of links will have minimal impact upon your Search Engine rankings and could get you “sandboxed.” Instead, concentrate on the aforementioned ways to get quality one-way inbound links.

Published In: Articles, Link Building

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What is Organic SEO?

Posted on Saturday, November 24,2007 at 08:03am

Nov, 07

An organic search is a process by which Internet users find web sites that they are looking for in the SERPs (Search Engine Result Pages), instead of using pay-per-click advertisements, such as Google AdWords, to locate the sites that they visit. Here are some organic SEO techniques that will increase your web site’s visibility:

1. Make sure that you add relevant meta tags to each page of your web site. These are used by the Search Engines to index your web site. Whenever you are choosing the keywords for in your meta tags, make sure that you list the most important words that you think that your target audience will be searching for. These words should also be used in your meta tag description, which is the short explanation of your business.

2. You need to setup a site map for your business and then submit it to both Google and Yahoo. This is your chance to inform the Search Engines about the URLs that are on your web site.

3. Another thing that you should submit is any important information from your web site to Google Base. This will dramatically help with your organic SEO while also helping to distribute and share information with other people who you would not otherwise know how to reach.

4. It is also a good idea to set up a blog in order to be able to add more content to your web site. This is the key to your success online.

Published In: Articles, Resources

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Keywords Research ~ How And Why?

Posted on Wednesday, October 17,2007 at 10:05am

Oct, 07

Keyword research is wherein you research everything that has to do with your business in order to find certain keywords that will help promote your business web site. This is important because you want to find the right keywords that are not too competitive or else your web site will not get the traffic that it deserves. Here is how you should go about researching your keywords:

Start by evaluating what your business is all about and what your business offers. Every service or product that you offer is a potential keyword.
Ask your customers for any feedback about their web site searching habits so that you know what keywords they tend to type into the Search Engines. You may want to offer a discount for completing a survey wherein you gather this information.
Research any competition that is in the same field as you to see what keywords they are using. Of course, you will need to research a lot of different competitors but herein you may be able to find keywords that you may not have previously thought of.
Use a keyword research tool. This will help you see how many times a certain keyword has been searched for by visitors.

Going for the most popular keyword is something that can be hard to pull off. Therefore, you should strike a good balance so that you are competitive while bringing in good traffic. This is more important than just adding some keywords here and there but it can be successfully done.

Published In: Articles, Keyword Research, Link Building, SEO

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Problems to avoid with article directories.

Posted on Saturday, September 15,2007 at 08:07am

Sep, 07

When you are preparing to submit your articles to the directories, you should either split the directories into sets or only submit to those directories whose requirements are all the same. If you choose to do this, then you could be losing out on traffic from those directories that you choose not to submit to.

One thing that you will discover that almost every directory has in common is that they do not allow direct advertising. This means that the only reference you can make to your web site is through the URL in your bio. Of course, this does not mean that these directories will not allow for some promotional as long as it is not direct advertising. Therefore, you cannot place your own Adsense blocks into your articles. Not only is this against Google’s Adsense policy but it is more than likely against the directory’s submission policy as well. There are some times whenever an directory may allow you to use your referrer ID though. This is not against Google’s Adsense policy and it also offers you an opportunity to make some additional money from the article marketing that you are doing.

You should also know that not all directories will allow you to use HTML. This can be a problem if you are using software to submit your articles. However, most sites will allow you 2 versions of the article or of your resource box. Nevertheless, it may be best to submit to sites that accept HTML separately.

Published In: Articles, Promotions, Resources, SEO

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Few words about bidding directories

Posted on Thursday, September 06,2007 at 11:01am

Sep, 07

Bid directories are those wherein you bid for position. They are a relatively new way to build text links to your web site. However, you need to use them carefully in order to massively increase your web site’s traffic from targeted visitors.

Some of the great benefits that you can get from these directories include:

If you get in the top 10 to 20 of your category on a bid directory you will be listed on the directory’s front page. This will then get you more Page Rank, which is important.
Remember that a Search Engine will consider a link from any web site to yours as a vote for your web site. If the bid directory has a high Page The higher the Page Rank, their vote will count a lot more, thus moving you higher up in the Search Engines.
As aforementioned, the higher paying bids are listed higher up in the directory. Therefore your listing will be more visible.

Of course, this does not mean you should just start paying to be listed in bid directories. There are some things that you should consider:

These text links should simulate natural linking and thus be purchased from various directories with various Page Rank values.
Various link titles and descriptions need to be used so that they are more valuable.
Make sure that the bid directory you use has a category structure.
Put your web site in the most appropriate category so that your keyword text of the other listings will increase your web site’s value.

Published In: Articles, Directories, Directory submission, General

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SEO - 4 Useful Tips

Posted on Wednesday, August 22,2007 at 03:10am

Aug, 07

Whenever you are working with Search Engine optimization, there are 4 main points that you should pay special attention to:

You need to decide which key phrases to target by researching which words or phrases your target audience will search for. These keywords must then be incorporated into your title, description and content between 5 and 8 times within the editorial content that consists of between 200 and 400 words.
Your site’s structure needs to be set up so that it can be properly indexed. You also should not build your site completely out of graphics, flash, javascript or other such dynamic content.
Web sites that are difficult to navigate, slow to load or leave you wondering what it is about will not perform very well. So, make sure that the flow of information is both logical and intuitive.
Inbound links are a very important part of organic optimization but herein quality also matters more than quantity. Relevant links are more important than “junk” links are and if you get a lot of “junk” links you will look like you are abusing or spamming them. Some examples of “junk” links are links that come from link farms and free-for-all link pages.

While paid search advertising is growing in popularity, the need for unpaid optimization is growing because paid campaigns can only offer short-term exposure and you will want long-term results. Plus web sites that have unpaid optimization tend to offer users a more quality experience.

Published In: Articles, Resources, SEO

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Importance of Blogs - Why We Need A Blog?

Posted on Tuesday, August 14,2007 at 12:30pm

Aug, 07

While you can spend a lot of time getting reciprocal links, you don’t need to because what you really need are one-way links. You can get these links really quickly through writing interesting articles on your blog. Other bloggers will then want to link back to you without even thinking about it.

If you don’t already have a blog, then it’s well worth your time to create one. You’ll want to place it on your web site’s home page in order to get backlinks. Of course, you can place it elsewhere on your web site but you should know it’s really easy to install. ll you need is a blog package such as Word Press. If you already have a web site, then go into your server’s admin and look for Fantastico Scripts and you’ll find that Word Press is a free download there. Then all you need to do is use cPanel or go to WordPress.org to install it.

So, how do you get your blog seen? You need to use your blog’s built-in pinging software or go to Pingomatic.com to ping various web sites, letting them know that you have updated your web site. Another idea is to find free lists of directories to submit your blogs to. Of course, these directories will want a reciprocal link but once your blog gets to be seen you will begin to reap the benefits of the one-way links that you desire for your web site.

Published In: Articles, Blogging

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PPC Basics

Posted on Thursday, May 17,2007 at 05:38am

May, 07

PPC advertising (Pay Per Click) is similar to search engine optimization in that it revolves around targeting consumers based on the search queries they are using to find products and services through search engines. Despite that, pay per click advertising is much different because it involves paying for each click you receive to your website rather than attempting to manipulate editorial results. Pay per click advertising is much more complex than it may appear to be based on your initial understanding; not only do you need the expertise and tools to develop a list of thousands of keywords, you also have to understand the processes involved in ensuring you both measure they effectiveness of your PPC advertising and also pay the least amount per click that you have to.

When contacting a PPC or internet marketing company to enquire about their services, you should initially look for a provider who appears to understand both your business model and the complications and challenges that surround PPC advertising. A great indicator of the likely skill of a provider is to speak to a past customer of theirs and find out if they are happy with the results they have attained from working with the company and if they would be happy to recommend them to you.

Published In: Articles, Pay Per Click, Promotions

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Search Engine Optimization Ethics

Posted on Monday, February 04,2008 at 10:52am

Does more content means better SEO?

Posted on Friday, January 04,2008 at 10:44am

When You Build Links For Your Website.

Posted on Monday, December 17,2007 at 11:16am

What is Organic SEO?

Posted on Saturday, November 24,2007 at 08:03am

Keywords Research ~ How And Why?

Posted on Wednesday, October 17,2007 at 10:05am

Problems to avoid with article directories.

Posted on Saturday, September 15,2007 at 08:07am

Few words about bidding directories

Posted on Thursday, September 06,2007 at 11:01am

SEO - 4 Useful Tips

Posted on Wednesday, August 22,2007 at 03:10am

Importance of Blogs - Why We Need A Blog?

Posted on Tuesday, August 14,2007 at 12:30pm

PPC Basics

Posted on Thursday, May 17,2007 at 05:38am