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Keywords Research ~ How And Why?

Posted on Wednesday, October 17,2007 at 10:05am

17

Oct, 07

Keyword research is wherein you research everything that has to do with your business in order to find certain keywords that will help promote your business web site. This is important because you want to find the right keywords that are not too competitive or else your web site will not get the traffic that it deserves. Here is how you should go about researching your keywords:
  1. Start by evaluating what your business is all about and what your business offers. Every service or product that you offer is a potential keyword.
  2. Ask your customers for any feedback about their web site searching habits so that you know what keywords they tend to type into the Search Engines. You may want to offer a discount for completing a survey wherein you gather this information.
  3. Research any competition that is in the same field as you to see what keywords they are using. Of course, you will need to research a lot of different competitors but herein you may be able to find keywords that you may not have previously thought of.
  4. Use a keyword research tool. This will help you see how many times a certain keyword has been searched for by visitors.
Going for the most popular keyword is something that can be hard to pull off.  Therefore, you should strike a good balance so that you are competitive while bringing in good traffic. This is more important than just adding some keywords here and there but it can be successfully done.

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