What are these SEO Hats??
Posted on Thursday, October 04,2007 at 09:19am
04
Oct, 07
You may have heard about the many different “hats” worn in SEO. The color of these hats is determined by the SEO philosophy and methods that are used for optimizing web sites. They include:
- Black Hat SEO’s (aka SEO spamming) goal is to heavily leverage technology in order to get fast results. This means quickly getting their web site to the top of the Search Engines, which quickly catch on and ban them.
- White Hat SEO focuses upon building quality content. These web sites are built for people, not for the Search Engines, and the webmasters rely more upon content, combined with their marketing skills, to get them top results. These webmasters understand that this is going to take time and so they do not rush the results and thus run absolutely no risk of being banned by the Search Engines.
- Gray Hat SEO varies in its use of questionable tactics as well as the risks that they take. While some techniques may be frowned upon by the Search Engines, they are not necessarily against their rules. However, other techniques may be more risky and should be carefully considered before use.
So, which SEO hat should you wear? This depends upon your goals and objectives. However, you probably should not use black hat since it is so short-lived. Instead, strive to wear a white hat. Sometimes gray hat techniques also make sense but do not take too big of a risk if your web site is quite valuable.
- Published In: Promotions, SEO