While you can spend a lot of time getting reciprocal links, you don’t need to because what you really need are one-way links. You can get these links really quickly through writing interesting articles on your blog. Other bloggers will then want to link back to you without even thinking about it.

If you don’t already have a blog, then it’s well worth your time to create one. You’ll want to place it on your web site’s home page in order to get backlinks. Of course, you can place it elsewhere on your web site but you should know it’s really easy to install. ll you need is a blog package such as Word Press. If you already have a web site, then go into your server’s admin and look for Fantastico Scripts and you’ll find that Word Press is a free download there. Then all you need to do is use cPanel or go to WordPress.org to install it.

So, how do you get your blog seen? You need to use your blog’s built-in pinging software or go to Pingomatic.com to ping various web sites, letting them know that you have updated your web site. Another idea is to find free lists of directories to submit your blogs to. Of course, these directories will want a reciprocal link but once your blog gets to be seen you will begin to reap the benefits of the one-way links that you desire for your web site.