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Open Directories

Posted on Sunday, April 08,2007 at 01:20pm

There are numerous open directories available online.  The most popular ones include Google, DMOZ and Yahoo.  It was actually Rick Skrenta and Bob Truel who created DMOZ (a.k.a. ODP or the Open Directory Project), which then led to the creation of the numerous other open directories that are in existence today.  These open directories are valuable resources for getting all kinds of links, from back links to incoming links and even more. 

There are some distinguishing characteristics of open directories.  First of all, they are multilingual content that is available to all of the directories users.  Secondly, these are ran by volunteers from the web community.  As such, some of these directories are updated regularly, while others are not. 

These open directories are very popular with webmasters because they know that there are a lot of users who will frequent these directories.  They are also popular because they enable web sites to collect relevant links, which will then help them to get a better Search Engine position.  Plus, these directories also have their own traffic that they are able to send to web sites whose job it is to then convert this traffic into customers.  With all of this in mind, open directories really are 1 of the top strategies used to promote businesses.

If you decide to submit your web site to these open directories, there are some things that you should know:

1.        Check to make sure that there is an editor for the category that you plan to submit your web site to.  If not, you may consider applying as you will then be able to add your web sites a lot faster.

2.       Do not try to put keywords in your title if they are not already in your company name.  If you do, your site will either be edited or rejected outright.

3.       You also should not try to put extra keywords into your description as this will either get you edited or rejected outright.  This description also needs to be kept short and concise.  Your objective here is to state what your web site has to offer.

4.       Patience is definitely required here as it may take weeks or months for your web site to be reviewed.  If it has been quite some time since you have submitted your web site and it is still not listed, then you could send a polite note to the category’s editor in order to find out if there was a problem.

This may sound as though it is a lot of work, but it really is quite easy to do.  Of course, it is going to require some patience and time, but then again, what type of web site marketing is not going to take this.  There most definitely is not any magical trick that you can use to get your web site out and about quickly so that it can be seen.  So, take the time and do the work that is required, then you will be able to reqp some great benefits. 

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